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Rockstar's secrecy has turned GTA 6 SEO into a high-stakes battle royale
A new day, a new Grand Theft Auto 6 rumor. Sometimes they’re cribbed from 4chan. Sometimes they’re a couple of random tweets from mysterious figures aggregated on websites with names so inscrutable you’re sure they must be run by bots.
If you logged onto Twitter yesterday afternoon you would have thought the big one had just dropped. GTA 6 was trending with tens of thousands of people tweeting about it. Did it finally get a trailer? A release date? A mention from Rockstar that it’s currently even working on it?
No, instead GTA 6 was trending because the rumor mill had once again kicked into overdrive. The latest no-news story came yesterday from Gamespot which reported on a video by a leaker named Tom Henderson who claimed that GTA 6 would be set in a modern day Vice City, have a map that evolves over time, and come out in 2025.
Whether any of this ends up being true or not is beside the point. There is a whole cottage industry now around cataloging rumors specifically about GTA 6. Like preemptively published landing pages for reviews of big games, the first page of Google results for Rockstar’s still unannounced game is mostly taken up with explainers for all the stuff we still don’t know about it.
Just about all we do know for sure is that Grand Theft Auto 5 is one of the most popular and financially successful games ever and Rockstar is currently working on a new one, as Kotaku reported back in 2020 in an update on the studio’s notorious crunch culture. High-interest coupled with low-information is basically a recipe for things to go sideways, and so it’s not entirely surprising that the hunt for GTA 6 info has created such a weird distortion field around video game news.
Source: Kotaku
