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What do you do if you’re a developer so incredibly famous for one particular game, and you want to release something completely different? If you’re Supercell, the creators of mobile phenomenon Clash Of Clans, you create an entirely fake developer and soft-launch your new product under a fake name.
Everdale, officially announced yesterday as the new game from Supercell, has in fact been around since fall last year, under the blandly generic name Valleys & Villages. The free-to-download building game is focused around peaceful cooperation, putting ten players together to build their own villages within a larger valley, then trading resources, going on adventures, and forming a “Valley Guild”. The big emphasis for Everdale is on benevolence, teamwork, and the complete absence of conflict. Which, it’s fair to say, rather distinguishes it from Clash Of Clans.
It’s not, of course, the studio’s first peaceful game. In the same summer as CoC’s release in 2012, they also put out a game inspired by Farmville called Hay Day, which itself went on to amass millions of dollars for the Finnish developers. However, in the almost-decade since then, their games have been very much combat focused, with Boom Beach, Clash Royale, Brawl Stars and Clash Quest. It’s worth noting that for each of them, and indeed many abandoned projects, each was released first via a “soft-launch” in order to garner player feedback before releasing proper—something that’s pretty common in the mobile space.
Seemingly when it came to putting out something quite so different, Supercell worried this might prove trickier with their cultivated playerbase. (We’ve reached out to Supercell to ask about their motivations and experience, and will update should they reply.)
Read the full article on Kotaku
