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It's 2022, you need to be more careful teasing announcements!
Earlier today, the American Twitter account for storied manga anthology Shonen Jump got very excited about some upcoming news. Problem being, they phrased it in a way that got fans very upset, very quickly.
“Soon you’ll be able to show your Shonen Jump love in a whole new way”, the account tweeted. “Exciting announcement tomorrow!”
Which I’m sure was lovely for them, they seemed excited. But this is January 2022, and whenever fans of an entertainment property read a line like “show your Shonen Jump love in a whole new way,” their first and most dreaded instinct is to assume that they’re about to get hustled on a line of shitty manga NFTs.
All very drastic, and which clearly made someone at Viz realise they’d made a terrible mistake. The account had to quickly issue a follow-up, tweeting, “It’s not NFTs.”
Soon you’ll be able to show your Shonen Jump love in a whole new way. Exciting announcement tomorrow! pic.twitter.com/bXKwJwDqtk
— Shonen Jump (@shonenjump) January 18, 2022
Phew! You can all take those mean tweets back now. As for what the, “whole new way,” tease actually is, who knows. The announcement is coming tomorrow, and will probably end up being some new merch or a collab.
Source: Kotaku
