Ubisoft's NFT Announcement Has Been Intensely Disliked

As we reported yesterday, Ubisoft is getting right into the business of NFTs, a space that is both an environmental catastrophe and an enormous pump-and-dump scam. And because that’s a shitty space to be in, people have been quick to let the company know their feelings.

The trailer for Ubisoft Quartz, “an NFT initiative which allows people to buy artificially scarce digital items using cryptocurrency”, was uploaded to the company’s YouTube page yesterday. It runs for 1:19, saying something and nothing at the same time:

What it didn’t show, of course, is that Ubisoft has no idea what its doing, and Quartz’s fine print says as much. It reveals that because so much of the work is being handed off to the blockchain, Ubisoft has no power to “reverse or cancel transactions,” has “no liability” for claims or damages, is aware that the blockchain “may be subject to specific weaknesses, which make them possibly targets for specific cybersecurity threats,” and has “no liability in the risks implied by the use of this new technology.”

Read the full article on Kotaku